Launch of the plastic bottle campaign

Consignaction launches its advertising campaign to inform Quebecers about the new containers that will soon be subject to deposit-refund.

In fact, from March ^1st , the deposit-refund will expand to all plastic beverage containers from 100 ml to 2 l. In addition to bottles of soft drink already deposited, citizens will therefore be able to return their plastic bottles of water, sparkling water, juice, milk and spirits!

In total, 1.5 billion plastic beverage containers will be deposited. This initiative is part of phase 2 of the modernization of the deposit-refund .

Various platforms will be used for this Quebec-wide campaign: television, radio, print, urban displays, Internet and social media.