May 2018

New advertising campaign

To encourage consumers to return their refundable/returnable containers to the merchant, Consignaction has launched its new TV, radio and social media advertising offensive.

About Consignaction

Quebec's consignment system has been in existence since 1984. Consignaction was set up by Boissons Gazeuses Environnement (BGE), which is behind a number of societal initiatives. Consignaction aims to promote and maximize the recovery of refundable/returnable containers. Consignaction brings together various programs designed to encourage consumers to recycle, and to facilitate their access to various recycling infrastructures.

Source : Consignaction
Info : 1 877 CANETTE
Site : www.consignaction.ca