Consignaction targets Star Académie and La fin des faibles audiences

Consignaction continues its mission of raising public awareness by becoming a partner of two new television programs this spring: Star Académie 2021 and La fin des faibles.

Star Académie 2021 is a Canadian reality series that pits 21 aspiring singers and performers, aged 18 to 30, against each other. They receive advice from artists Gregory Charles, Ariane Moffat and Lara Fabian.

In a completely different register, La fin des faibles is a French-language rap competition hosted by Pierre-Yves Lord and presented by Télé-Québec. It's a TV adaptation of one of the most renowned and respected competitions in the rap world.

"Our aim is to remind the public that refundable/returnable containers are not to be thrown away, but returned. As Marie-Lyne Joncas so aptly puts it in the message we broadcast during these programs: "Pour la nature, respect", relates Sophie Boissonneault, Communications Director for Boissons Gazeuses Environnement, which oversees the Consignaction program.