Notice of appointment
Normand Bisson named President and CEO of the Association québécoise de récupération des contenants de boissons
For immediate release
Montreal, February 24, 2023 - Mr. Martin-Pierre Pelletier, Chairman of the Board of Directors, announces the appointment of Mr. Normand Bisson as President and CEO of the Association québécoise de récupération des contenants de boissons (AQRCB), the designated management organization responsible for expanding and modernizing deposit-refund. President of Boissons Gazeuses Environnement (BGE)1, Mr. Bisson has been overseeing the work of the AQRCB for several months. He will officially take office on Monday, February 27, 2023.
"Normand Bisson is a seasoned manager who plays a key role in the deployment and success of deposit-refund in Quebec. We are delighted to welcome him and entrust him with the management of the Association québécoise de récupération des contenants de boissons, where he will be able to put his extensive knowledge and skills to good use," said Mr. Pelletier.
During his 18 years at BGE, Mr. Bisson has forged strong partnerships with industry players, including government, RECYC-QUÉBEC, producers and retailers. His achievements testify to his in-depth knowledge of the deposit-refund systems in Quebec and Canada, waste management issues andcircular economy principles. Among other things, he directs the Consignaction program, which aims to raise consumer awareness of the benefits of deposit-refund.
Mr. Bisson has held a number of senior positions in major service companies. He holds a Bachelor of Business Administration (BBA) from HEC Montréal and a Chartered Professional Accountant (CPA) designation.
Association québécoise de récupération des contenants de boissons
The Association québécoise de récupération des contenants de boissons (AQRCB) is the designated management organization (DMO). Its mandate is to develop, implement, finance and manage the deposit-refund system, based on the Extended Producer Responsibility (EPR) principle. It brings together the various beverage producers involved in the recovery, reuse, recycling and reclamation of beverage containers in the province of Quebec. For more information, visit www.aqrcb.org.
Annie Jolicoeur, S2B l'Agence, 514 231-5818, [email protected]