Mobile Collection of Returnable Containers Campaign Update
Consignaction Donates $100,000 to the St-Hubert Foundation to Help Food Banks
The mobile collection set up by Consignaction in collaboration with the St-Hubert Foundation will have provided an opportunity for returnable containers that were no longer accepted at retailers due to the lockdown, but most importantly, it helps meet the food needs of thousands of Quebecers hard hit by the COVID-19 pandemic.
Today, Consignaction announced that it will present a $100,000 cheque to the St-Hubert Foundation to help Les Banques alimentaires du Québec, thanks to containers donated by thousands of Quebecers over the past eight weekends.ends in depots located outside the St-Hubert rotisseries.
The mobile collection, under the theme “Giving your returnable containers is giving someone something to eat” was launched last May in the suburbs of Montreal and the Eastern Townships to allow consumers to bring back the many containers accumulated during the pandemic, while helping people in need.
The value of the harvest deposit is $49,915, which is being enhanced by Consignaction to deliver a cheque for $100,000. This large sum will help provide 300,000 meals to people who are food insecure.
“Giving away your returnable containers is giving someone something to eat.” Campaign
- Number of collections: 72
- Number of returnable containers collected: 855,000
- Value of deposit: $49,915
- Consignaction Enhancement: $50,085
- Amount paid to food banks: $100,000
- Estimated number of meals: 300,000*
* According to the Quebec Food Banks, a $1 donation can provide food worth $12 or the equivalent of three meals to families in poverty.
“Quebecers responded spontaneously to this call for generosity and we are very pleased with the results of this emergency campaign, said Sophie Boissonneault, Marketing Director of Environment Soft Drinks (BGE), which oversees the Consignaction programme. By donating the bottles and cans they have accumulated, Quebeckers have done something that is both ecological and humanitarian”.
All containers collected during this collection have been redirected to the deposit system, where they will be 100% recycled.
“The St-Hubert restaurants did not hesitate to help BGE to offer their parking spaces in order to receive the Consignaction facilities and its staff to collect the containers. The St-Hubert Foundation will proudly present the results of this great collaboration,” commented Josée Vaillancourt, Director of the St-Hubert Foundation.
The Quebec deposit system has been in place since 1984. Consignaction was established by Boissons Gazeuses Environnement (BGE) to promote and maximize the recovery of returnable bottles and cans. It brings together various programs designed to encourage consumers to recover and to make it easier for them to access various infrastructures for recovering these containers.
About the St-Hubert Foundation
Founded in 2012, the St-Hubert Foundation’s mission is to contribute to the health and well-being of families by being involved in many causes. Through her donations and partnerships with many community organizations, ties have been forged in several communities in Quebec. Since its inception, nearly $6.5 million has been redistributed to hundreds of organizations.
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