This spring, Consignaction will undertake a tour of elementary schools in Québec to encourage young students to adopt good recycling habits. This operation is part of a wider awareness program set up by the organization CBR (Communauté du ballon rond), based on four key values it wishes to transmit to youth: nutrition, physical activity, cultural diversity and environment.

In a joint collaboration with the Carton Council of Canada, Consignaction will have an opportunity to educate more than 35,000 children aged 5 to 12, along with teachers and school administrators about the importance of returning refundable bottles and cans. The format will include workshops and games, a simple and effective way for young people to learn. To register, visit: lacbr.tv