Less than a third of refundable glass containers are currently returned to the deposit-refund system in Quebec, which is why Consignaction has conducted an awareness campaign with CEGEP and university students.

Indeed, it seems that new drinks coming in glass containers are more often than not found in the trash instead of the deposit system. Drinks like kombuchas, sodas and other flavoured sparkling products, which young people are particularly fond of, often come in unusual formats, which might mean people are unsure if they can be returned to the deposit system.

The poster campaign “Suis-je consignée?” was mounted in campus toilets with the aim of changing people’s perceptions.