Over the years, Earth Day has become the largest participatory environmental movement on the planet. In Québec, we have been celebrating it since 1995. On Earth Day, all sorts of different activities are organized to heighten awareness and encourage the population to make individual contributions by cycling or taking public transport whenever possible, recycling carefully, being a wiser consumer, etc. so as to leave the smallest possible ecological footprint behind.

Consignaction’s deposit system fits seamlessly into this logic: by returning refundable containers to stores, the primary materials are reused, greatly reducing our ecological footprint.